Goal
Present the service offerings of two merged electronics recycling companies, creating a visual identity that describes recycling in terms of its purpose and effect, and presents both the necessity and ease of completing the product life cycle.
Solution
To introduce the client’s services to new customers and engage new markets, a brochure was developed to provide an overview of facilities, certifications, capabilities and processes. These details are presented against beautiful images of nature, reinforcing the necessity and benefits of these services.
Each two-page spread rests on a high-resolution photo of a magnificent landscape. Clear waters, snow-covered trees, timeless mountains and grassy fields provide a background for descriptions of the client’s assets and advantages, set in white type on a transparent overlay that matches the photo beneath. The commanding images reinforce the client’s purpose, and reminds potential customers of their role in the ecological network we all rely on.