Organizations do what they can to attract our conscious attention, but we don’t give it away easily, and this is the entrepreneur’s first hurdle. No matter how you choose to attract customers, you first have to consciously engage their minds. When we read your tweet or look at your ad; when we peer into your front window or glance at your billboard, what are you giving us in exchange for our attention?Read More
The best way to apply the skill of empathy to the development of your business is by walking through the customer thought process. Step-by-step, you can discover a wide variety of methods for turning strangers into customers.
Before the Sale: first get attention, then create desire.
During the Sale: establish value in the mind as customers evaluate your offering on its own merit and compare your offering with your competitors.
After the Sale: remind customers of your value, then create or rekindle desire.
A blank page is an open ocean: chart your course; raise your sails.
When you begin your journey of entrepreneurship, the options are endless. You can choose any destination, chart any course, and choose how you want to get there. You will find storms. You will run short of supplies. You may face mutiny or encounter hostile strangers. If these threats scare you, don't leave shore. But if the lure of the journey proves stronger than your fear, you may discover opportunities you never knew existed.Read More