• Contact
    • 6 Ways to Stand Out From the Crowd
    • Brands Create Relationships
    • "Blank Page" Entrepreneurs: Skills
    • The ROI of Branding
    • Branding Benefits Customers
    • Fixing Damaged Customer Relationships
    • What Makes Your Brand Strong?
    • Making Deposits at the Brand Bank
    • 5 Ways to Define a Brand
    • The Value of a Logo
    • 7 Ways to Create Value in Your Business
    • Managing Value in a Marketplace of Chaos
    • The Nature of Money
    • How a Brand Works
    • What is a Brand?
    • Business Concepts
    • Campaigns and Events
    • Brand Identity
    • Print
    • Web
    • Medical
    • Business
    • Technology
    • Events & Activities
    • Home & Garden
    • Recreation
    • Food & Wine
    • Travel
    • Graphic Design
    • Copywriting
    • Strategy
    • The Captain
Menu

The EntrepreneurShip

6523 California Avenue SW, #209
Seattle, WA 98136
512.989.0552
Chart Your Course

The EntrepreneurShip

  • Contact
  • The Captain's Log
    • 6 Ways to Stand Out From the Crowd
    • Brands Create Relationships
    • "Blank Page" Entrepreneurs: Skills
    • The ROI of Branding
    • Branding Benefits Customers
    • Fixing Damaged Customer Relationships
    • What Makes Your Brand Strong?
    • Making Deposits at the Brand Bank
    • 5 Ways to Define a Brand
    • The Value of a Logo
    • 7 Ways to Create Value in Your Business
    • Managing Value in a Marketplace of Chaos
    • The Nature of Money
    • How a Brand Works
    • What is a Brand?
  • Design
    • Business Concepts
    • Campaigns and Events
    • Brand Identity
    • Print
    • Web
  • Copywriting
    • Medical
    • Business
    • Technology
    • Events & Activities
    • Home & Garden
    • Recreation
    • Food & Wine
    • Travel
  • About
    • Graphic Design
    • Copywriting
    • Strategy
    • The Captain
SHIP50spc.gif

Captain's Log old

The Captain's Log at the EntrepreneurShip provides small business owners with tools and strategies to help them communicate with customers, develop better relationships and create strong brands.

I Will Survive! Strong Brands Overcome Difficulties

January 15, 2016 Kyle Kirk
SHIPs log infographics

A local tire store sells thousands of name-brand tires, only to have them recalled for faults in the manufacture. A restaurant on the shore of a beautiful lake watches as that lake slowly dries up in a prolonged drought. Bad things happen to good businesses. A brand isn’t an insurance policy, but it can make a difference when the winds of fate blow in your direction. A well-built brand can provide some protection from the effects of negative events.

An inspirational example is Dot’s Place, a small, locally-owned restaurant in Austin. For many years Dot served delicious comfort food to grateful local patrons in ramshackle digs on the outskirts of town. Unfortunately she had not kept up the premium payments on her fire insurance, and when the restaurant burned down in 2004 it looked like Dot was out of business. But, as reported at the time by the Austin Chronicle, “offers of money and other forms of assistance began pouring in even before the embers had cooled, as the hungry lunchtime crowd (usually 500 strong) drove up to find the charred remains.” Customers were devastated by the loss of the restaurant, and put on a benefit barbecue to raise funds and help Dot reopen.

How many business owners create this kind of impression on their customers? Can you think of a for-profit business in your area that you would raise money to support? It was not expensive advertising or a top-tier website that made this possible, it was a great offering that created a strong brand in the minds of her customers.

All of us suffer unexpected challenges. Entrepreneurs are certainly not exempt. But if you care deeply about your customers and express that through your offerings, customers will want to see you succeed, and that good will can help keep your business afloat in difficult times.

Tags branding
← There’s More Of Me To Love: Strong Brands Make Expansion PossibleMake Them Disappear: Strong Brands Obscure the Competition →

Ask The Captain

Got a question for the Captain? Submit your question and it will be answered in a post on this blog.

Thank you! Your question will be answered as soon as possible, in the order received.

This form is for general questions only. For questions specific to your business, please use the contact form. You will only be identified by your name and location. Answers cannot be emailed to you.


Search the Captain's Log:


Common Tags:

  • branding
  • ideas for small business
  • value
  • blank page entrepreneurs
  • the value of a brand
  • graphic design
  • logo
  • terms and definitions
  • quote for the week
  • customer service
  • marketing
  • skills for entrepreneurs
  • case study
  • great brands
  • the offering

 

Content

Business

Technology

Event

Home & Garden

Recreation

Food & Wine

Travel

Design

Logo Concepts

Brand Identity

Print

Campaign

Web


copyright 2015 by the entrepreneurship. All rights Reserved.